This tool is meant to go alongside the In-House Lead Opportunity Tracker, which empowers your team to turn every phone call, inbound email, or text from a mere cost to the agency into a strategic opportunity. 

 This tracker allows Account Managers to track the number of In-House Leads they've gotten from clients. It empowers agency owners to implement incentive programs and motivates the teams to meet and exceed performance standards.

The tracker is structured with clear sections, including Minimum Performance Standards and reward tiers (Tier 1, Tier 2, and Tier 3) to recognize varying levels of achievement. This systematic approach fosters accountability, encourages a competitive spirit, and ensures alignment with the agency’s broader growth goals​​.